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In the last blog I discussed the theory of mission statements. In this blog, I’ll discuss how to develop your mission statement. However, before I do that, I’ve given some thought to what I told you about “Markets” and “Products”. Let’s talk a little more about your “Product”.

Yogi Berra always hit it right on the head; even if you didn’t have a clue what he was talking about. Think about it, which one of us would start on a journey, a project, or any enterprise – large or small – without having an end in mind.Jesus said, “For which of you, intending to build a tower, sitteth not down first, and counteth the cost, whether he have sufficient to finish it? Lest haply, after he hath laid the foundation, and is not able to finish it, all that behold it begin to mock him, saying, ‘This man began to build, and was not able to finish.’”